Food & Drink Ambassador
The Chartered Institute of Marketing,
South West England.

As a food & drink producer I can help with the practical marketing issues of developing new products, markets and customers.

Extensive experience of food & drink as well as being The Chartered Institute of Marketing Food & Drink Ambassador means I can usually find the right person for your project too. Market research, Chartered Marketer sales promotion, communications (trade and consumer) and advertising and product development are all within my range of experience.

I have extensive experience of taking an idea for a product and getting it to market quickly and successfully (see www.malmesburysyrups.co.uk). If you want to discuss further then please do not hesitate to contact me.

The secret of being social

15/03/2012
Royal Pavilion
National Agricultural Centre
Stoneleigh Park
Kenilworth
CV8 2LZ
United Kingdom

Hear from two expert perspectives on how social media can be used to help maintain revenue growth and hold pole market position. Take away valuable insights and top tips that can help you shape your own social media strategy - and decide whether it is right for your business.

Speakers: Richard Hayes, Marketing Director, Warburtons Limited and John Taylerson, Taylerson's Malmesbury Syrups.

Richard Hayes leads the marketing, innovation and customer service teams in developing and delivering the strategy: He has over 20 years FMCG experience in the food and drink industries and has a track record of growing brandings mature categories by placing the consumer at the heart of commercial plans. Social media plays an important role in interacting with the consumer.

John Taylerson started Malmesbury Syrups in 2007 and within six months saw its products on the shelves in Selfridges' Oxford Street and Trafford; and many other shops since. He grew up on a farm and has had a career in food and drink with everything from dairy farming through processing to consumers. He uses social media as part of his communications to his B2B customers, as well as the end consumer.

This event will start at 18.30 with a light buffet before the talks by the expert speakers commencing at 19.00 and concluding at 20.30.

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The tweet smell of success: social marketing for food and drink businesses

18/04/2012
Darts Farm
Topsham
Exeter
Devon
EX3 0QH
United Kingdom

On 18 April 2012 we will hold our fourth South West Food and Drink Conference at Darts Farm in Exeter. Our impressive line-up of speakers will discuss social marketing and how regional food and drink businesses can make best use of Twitter, Facebook and LinkedIn and keep up to date with the latest developments. Speakers will share insights, case studies and success stories. There will be the opportunity for networking before and after the conference.

Registration is from 15:00; the event starts at 15:30 and finishes at 20:00. This is a CPD category 10 event. If you are non EU resident, please call the events team to make your booking.

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John was presented with an award from the Chartered institute of Marketing Food, Drink & Agriculture market interest group in recognition for the support given to CIM in his role as Food & Drink Ambassador